EN 
ES 
FR 
PT BOARD OF DIRECTORS
Javier Cárdenas
President
Javier Cárdenas is the President and CEO of Rhino Equipment; part of the group’s Co-founders; member of the Board of Directors of the Portfolio of Companies; early stage investor and architect of the Group products in the United States and Global market.
Additionally Javier is responsible for Rhino’s North American and global operations, including sales, marketing and construction, mining, government and strategic group support around the world. His task is to meet the increasingly demanding market needs and to grow the company. Thanks to the strategic plan the company has positioned itself in more than 80 countries.
Additionally, Javier is in charge of production at Rhino Equipment’s headquarters in North America, where the company distributes and manages the whole array of heavy equipment. Javier has broad knowledge of the heavy machinery industry, and has an impressive track record of over 26 years of experience in this sector. Thus, he is well positioned as a forward-thinking and dynamic entrepreneur that continually seeks the advancement of Rhino EQ.
Javier’s business career has led him to become a member and participant of numerous global conventions. They comprise business leaders and congressmen working for the freedom and prosperity of the region. Basically, generating business in North, Central, South America and other territories. Thus, contributing to the economic growth of the continent and having a positive social impact.
He has been a member of the US Chamber of Commerce for the benefit of AACCLA in Washington, DC; he has attended the White House’s Export Trade Agenda and presented the TRANS-PACIFIC PARTNERSHIP AGREEMENT (TPP) to the Association of American Chambers of Commerce in Latin America and the Caribbean (AACCLA) with his conference “Outlook on the Americas.” As a business leader, he also attended a convention in the USA, that included the the Governor of Florida, and supported North American leaders and companies, promoted growth and job generation. In this light, Rhino is a pioneer that increases exports to Latin America for urban development, public highway concessions, river systems and responsible mining, among others.
Javier is a member of the Board of Advisors of the Adam Smith Center for Economic Freedom-FIU, thereby supporting the vision where government policy and free markets intersect. It serves as an independent, nonpartisan, world-class think tank, which aims to inform, influence and inspire current and future leaders to develop and implement innovative, meaningful and effective policies that advance individual liberty and human prosperity.
He is also an active member of the Board of Directors of the Consejo Empresarial Alianza por Iberoamérica (CEAPI, Spanish acronym). It is a business council comprised of 225 CEOs from the largest Ibero-American companies, committed to strengthen business networks and space. Its vocation is to contribute and promote trusting relationships between businessmen in order to grow and strengthen the fabric of Ibero-American businesses.
Javier has actively participated in the Democratic Initiative of Spain and the Americas (IDEA, Spanish acronym). It is an international non-governmental forum comprised by former Heads of State of Latin America. He participated in the VII Presidential Dialogues, that analyzed the main global and hemisphere wide events. It encompasses civil society and international public opinion; it observes and studies Ibero-American democratic processes and experiences; it reflects on the ways and means of installing democracy in places where it does not exist or to reconstitute it in places where it has deteriorated; it also promotes the defense and respect of the governments that espouse it.
The CEO of Rhino Equipment, Javier Cárdenas, together with several business leaders were invited to Miami Dade College’s great event, where it hosted Former Presidents and discussed the multiple problems that countries of the hemisphere face, like post-pandemic scenarios and conflicts that have, potentially, a global scale. However, it emphasized the relevance and importance of the business sector in terms of job creation and its fundamental role for economic recovery after the global health emergency.
Alex Borel
Vice President
Alex Borel is the vice president and member of the board.
He is responsible for directing all corporate legal issues and corporate social responsibility programs, government affairs, real estate, as well as management and professional firms worldwide.
He has worked together a wide variety of businesses across the company, Alex Borell studied law, so oversees accounting, business support, financial planning and analysis, treasury, mergers and acquisitions, investor relations, internal audit and fiscal functions in Rhino EQ.
Jhon Brown
Company Director
John Brown is a Company Director and Representative of Sales and Service, he is responsible for developing and growing Rhino’s direct accounts business across North America. Brown’s role includes implementing sales and service strategies to strengthen Rhino’s partnerships with our key strategic customers.
Previously, he held several senior director-level positions in sales, marketing and product development, and senior international roles in Europe and Asia.
David Newman
Company Director
David Newman served in multiple roles to include Operations Manager, Director of Manufacturing and ultimately Company Director and representative of Manufacturing Operations for Rhino Equipment.
From Rhino’s North American headquarters, Newman currently oversees the region’s growth ambitions in Construction Equipment, but also global endeavours for Rhino’s compact range of equipment.
Jeff Miller
Company Director
Mr. Miller has an exceptional track record as a proven leader, with both considerable international experience across a variety of industries, and extensive mergers and acquisitions expertise in the U.S., Europe and Asia.
Responsible for the smooth running, efficiency, quality and output of Rhino Equipment’s global industrial footprint, David Newman has held the position of Company Director and representative of Operations.
Sara Young
Company Director
As Company director and Sales representative, Sara oversaw the company’s global sales strategy, all sales regions, key customer accounts and retail development. Designed to develop Rhino Equipment’s profitable market share growth, Sara has played a vital role in growing the company’s business and distributions across global markets.
Sara Young is now based in Shanghai, China, and will oversee all sales functions across Asia. Responsible for developing and driving the sales strategy for the region.